However, during a World Cup match, several Dutchmen wore only underwear, which attracted a lot of media attention. It can be assumed that if FIFA hadn't blocked the move, it wouldn't have attracted much attention. While ambush marketing is more widely recognized in the field, there are also applications in marketing within the context of trade fairs, conventions and major events.
Another example of successful ambush marketing Philippines WhatsApp Number List is the campaign of a sporting goods manufacturer. Nike sponsored the Berlin Marathon year-old runner Heinrich and outfitted him with his own products. In addition, they increase media attention with Heinrich posters and their own Heinrich newspaper. more attention than the official marathon sponsor Adidas.
These interesting and successful examples of the successful marriage of sports and marketing show that even the giants of the industry try to get the most attention with the least possible use of resources. Would you like to learn more about ambush marketing? Then download the extensive presentation for free in our store.