The GDI's risk assessment is based on human Consumer Email List analysis , according to the international Journalism Trust Initiative standard, as well as cutting-edge artificial intelligence that catalogs millions of pages per week across hundreds of thousands Consumer Email List of domains. Regarding brand risk, according to the latest IAS Media Quality Report (MQR) , it has increased worldwide. Hence , marketers need more advanced tools to protect brand reputations .
As such, IAS is committed to helping them Consumer Email List manage brand risk with the latest tools available, and this new partnership with The Global Disinformation Index offers critical new capabilities to do just that. « Our mission to be a benchmark in the Consumer Email List market for trust and transparency in the quality of digital media has never been more critical . With brand risk on the rise globally, we're providing highly advanced tools for marketers to safeguard their brands and prevent their campaigns from appearing.
In disinformation-labeled news sources," said Consumer Email List Lisa Utzschneider , CEO of Integral Ad Science. . “Our agreement with GDI is a first in the market, as it is based on our strong security and brand suitability tools with which we offer global Consumer Email List coverage, as well as the classification of more and more sources of disinformation. Which means greater protection for our customers.” “Our new partnership with IAS is a powerful step forward for advertisers in the digital industry.