Without a doubt authoritative content is key to the relevance of your brand. For a moment think of a B B company that you have as a reference. Probably even in some forum if they criticize it you will come out in their defense. Do you know why this is Because that company took the content seriously and got their credibility with you. The value that you can offer can only occur from empathy knowing your buyer persona in depth. If you do not generate content for your ideal customer buyer person it is difficult for you to gain the credibility you need.
If you really want to sell through LinkedIn. Here is a template for your buyer persona. . INCREASE YOUR SALES ON LINKEDIN FIND NEW CLIENTS AND GENERATE QUALIFIED LEADS LinkedIn Business Email List as you have seen opens up infinite possibilities to expand your network of contacts . These using a strategy that gives you credibility in your content translates into leads.
Without a doubt LinkedIn opens up a world of opportunities for you in terms of sales Build a good network of top-level contacts you can send them completely personalized direct messages. If you have a good profile you can create a good B B sales funnel directly from LinkedIn. Generate valuable content to be able to connect with potential customers who see that your content is within its context. Look for profiles that are interesting for your service offer.