Three major connections: the connection between shopping category email list guides & partners and customers (group control + real person maintenance layered solution), the connection between goods and customers (portrait/label, product selection), the connection between goods and shopping guides & partners (commodity pool, content pools and other aggregations). 2. The category email list first connection - shopping guide crowdsourcing model
At present, the WeChat accounts of many merchants use the group category email list control system for customer maintenance and information access, which is a relatively centralized operation system. In the future, if the WeChat account is operated in a dual-track system, 50% of the accounts will remain in the group control, and 50% of the accounts will be distributed to category email list shopping guides for management. The operation mode of group control is very mature.
I will not introduce it anymore, but mainly introduce the category email list crowdsourcing mode of shopping guide. The shopping guide crowdsourcing model is divided into two systems: internal and external. The internal is the shopping guide that manages the assets of brand fans. This is mainly through recruitment. The initial scope involves company employees category email list and outsourced customer service.