At the engagement rate is the most important aspect when measuring influencer marketing campaigns. Conversions are even an important to very important criterion for over %. For the detailed results of the study click here Study Influencer Marketing. Econsultancy Study / A survey of marketers and end customers showed that authenticity and transparency are the two most important key factors for the success of an influencer. % of marketers surveyed say proving authenticity is critical to the future of influencer marketing % of respondents say engagement data is the most important success metric for influencer marketing Fake followers are the biggest problem in influencer marketing % of the end customers surveyed between.
The ages of and confirmed that they had already been influenced by whatsapp mobile number list influencers when purchasing products. Study "Importance of Influencer Marketing in Germany " by the Bundesverband Digitale Wirtschaft BVDW eV and INFLURY GmbH in includes the importance use and effect of influencer marketing in Germany. The aim of this study was to provide an overview of the situation of influencer marketing from the perspective of the online userin Germany as well as to determine the advertising effect acceptance and assessment of trends. A total of online users over the age of were interviewed for the online representative primary data collection.
The sample was also divided into social media-savvy shoppers and influencer-savvy shoppers. Shoppers with an affinity for social media are those users who have indicated that they have become aware of a product or service through social media. Shoppers with an affinity for influencers on the other hand are those users who have stated that they consciously perceive product recommendations from influencers. A key result of this study was that % of those surveyed had already become aware of a product via social media.