We often say that now is the era of the supremacy of experience, and the use of products by users is no longer simply to satisfy their needs, but also to obtain executive email list a satisfactory experience. The development of service design provides us with new ideas for improving the user experience. From the essence, any product is providing a certain service, and executive email list the quality of the service fundamentally determines the user experience. 1. What is Service Design Service design has always been in our lives, and we experience all kinds of services all the time. 31 Volts, a professional service design agency in the
Netherlands, describes service design this way: "If there are two coffee shops next to each other that sell coffee at the same price, service design is what executive email list makes you walk into one and not the other. .” This description is vivid, but also illustrates the role of service design. In fact, there are many definitions of service design. Different experts and scholars in the industry have their own understanding and interpretation. Regardless of the definition, executive email list what is important is the way of thinking of service design, which can help us improve the service experience from the overall perspective. 2.
Principles and case descriptions of service design In the book "This is Service Design Thinking" in 2010, the author first proposed five basic principles of executive email list service design. These principles have been widely used since then, but with the continuous development of service design, some of these principles also need to be revisited. Review and think, so in 2017 the author revised it to 6 items. 1. Human-centered The human-centered design concept has executive email list been widely used in product design, interaction design and other fields. Of course, service design is no exception. People-centered means to look at and think about problems from the perspective of users, and consider all the factors that are affected by the service. people.