So the main objective of travel agencies is to help customers decide. In this entry, we'll talk about the benefits of email marketing for your travel business and provide concrete examples on how to use it effectively. Content collect email addresses use subscription forms offer lead magnets combine social media and email segment your audience start with a registration form invite users to a preference center take a poll building a behavior-based email marketing strategy welcome new subscribers celebrate special dates keep an eye out for abandoned searches in summary why is email marketing suitable for the travel industry? Many travel companies use email marketing as their primary channel of communication with their customers , and here are five reasons why:it helps you catch quality leads and turn them into customers and brand advocates. In fact, 87% of marketers rate email as the company mailing list most effective lead generation channel. It allows your travel agency to automatically provide customers with details and updates on the date and time of their trip. It allows you to create relevant offers based on your subscribers' previous activity. It brings high roi for the accessible price you pay - up to $38 for every $1 spent. It generates good open and click-to-open (cto) rates, while unsubscribes and spam complaints remain low. Email marketing performance in travel industry according to litmus, people start planning their vacations mostly one to three Months in advance. This time is enough for you to help your customers in many ways, with email content as well. So let's see how you can achieve high conversions and meet the expectations of your roaming subscribers. Collect email addresses email marketing starts with a mailing list, and travel email marketing is no exception. To keep your sender reputation high and prevent spam traps from entering your list, you need to build a list of engaged and active subscribers yourself. If you already have an email list, be sure to keep it healthy. Use subscription forms introduce a subscription form the very moment you meet potential customers - on your website, blog or landing page. To make it easier to choose from pop-up,