Good reputation, good looks, swiping in the circle of friends, pandaren sending cakes to dance... As an Internet cake brand, Panda Bugo seems to have all the characteristics of an Internet executive email list celebrity brand. Established for one and a half years, through the factory store model of online sales and offline distribution, Panda Bugo has grown from Huizhou to 6 cities including Guangzhou, Foshan, and Dongguan. At present, the number of users executive email list has reached more than 2.7 million, and the monthly revenue has exceeded 14 million. Yuan, and maintain a monthly growth rate of 15-40%, making this emerging cake brand.
A new Internet celebrity in the Internet cake industry. Why can the panda not walk the cake be successful? What's the secret behind its success? Today, Sister Mulan will analyze executive email list it as a case from the perspective of brand building. Let's take a look at how such a brand that starts from "giving users happiness", how to reshape the cake market that "covers" the concept of happiness . Jump out and redefine the cake executive email list consumption scene Amazon founder Jeff Bezos once said, "In the old world, you spent 30 percent of your time building a great service and 70 percent of your time screaming.
In the new world, it's the other way around." In terms of specific application, Sister Mulan called it: In the past, 70% depended on shouting, 30% depended on products and services, now executive email list it is 70% on products and services, and 30% on shouting. Products and services are our core competitiveness. Sister Mulan believes that the reason why pandas do not go away is because of a deep understanding of user insights. As a consumer, you will find that the order process of Internet cakes is generally terminated at the delivery stage. Most brands usually focus on the executive email list product and rarely study the consumption scenarios of users. Especially in the birthday party scene, almost no brand thinks about how to make users feel happy.