As Customer Success Managers, we wear many hats. We need to stay current with market trends and product updates, while ensuring our customers are wildly successful. In times of rapid change, juggling everything on our plates, everything on our customers' plates, can seem like a herculean task. Just as we adapt our strategy and business plans, so do our clients – and they look to Latest Mailing Database us for advice. Over the past few months, I've worked with clients who have seen an explosion in demand for their services and as a result, needed help onboarding new team members and scaling their customer experience. . On the other hand, I've also had clients invest more in automation because they've downsized. With so many online resources for our customers and limited hours in the day, it's even more important that Customer Success Managers prioritize this core competency: efficiency. The importance of being efficient, not just efficient As a customer success manager, it can be tempting to Latest Mailing Database think of efficiency as our ultimate goal. If we bring clients to the desired outcome and strengthen our relationship with them, then we've done our job, right? “Efficiency means getting customers to the desired result quickly and without wasting effort or resources” As I watched customers race to adapt to this new reality, the importance of efficiency, and not just effectiveness, became crystal clear to me. If efficiency means getting customers to the desired result, then efficiency means getting to them quickly and without wasting effort or resources. Efficient : Successful onboarding of a client over a total of 12 hours of tasks and meetings. You did your job and gave the customer what they wanted. Effective and efficient: successful onboarding of a client over a total of 6 hours of tasks and meetings. You did your job and gave the Latest Mailing Database customer what they wanted – in half the time. With efficiency in mind for me, I want to share five ways our Customer Success team is working to help as many customers as possible, as quickly as possible.5 tips to increase your efficiency1. Streamline the pre-sales and after-sales transferrin a perfect world, customer success managers would know everything they need to know about their customers as soon as the deal is closed.